![]() ![]() And yet Tate, the defending champion, whose fight was the main event in the most heavily promoted U.F.C. Saturday’s fight brought in $10.7 million in ticket sales, and a company executive predicted that it would be the U.F.C.’s biggest ever pay-per-view event, which would mean more than a million and a half buys, at a price of sixty dollars or so. makes its announced salaries seem scandalously low. There is also the question of fighter pay: the astronomical sale price of the U.F.C. the company announced that it would host its first New York City event on November 12th, at Madison Square Garden. finally succeeded in persuading New York State, the final holdout, to legalize M.M.A. for criticizing the Reebok deal, which the company tepidly denied.) And a few months ago, after a long political battle, the U.F.C. (A number of fighters complained that the new system, which made it impossible for them to advertise outside sponsors on their trunks, would cost them money the official Reebok merchandise included typos and other embarrassing errors a well-liked cutman claimed that he was fired by the U.F.C. In 2014, the company signed a promotional deal with Reebok, which sounded impressive, although the initial implementation was remarkably inept. fights on Fox Sports 1 and, occasionally, on the main Fox network, too. has made fitful progress toward the mainstream. ![]() (The U.F.C.’s four-billion-dollar sale price is impressive, but consider that, by some estimates, the Dallas Cowboys alone are worth about that much.) Still, the U.F.C. and bigger than soccer in the next eight years.” In 2008, White told the Las Vegas Review-Journal, “This will be bigger than the N.F.L. prospered its owners grew more ambitious. They convinced the Nevada State Athletic Commission to allow matches, and as the U.F.C. fanatic who was working as a fighter manager, as president, and together they worked to restore the U.F.C.’s fortunes by redeeming the reputation of its sport, which was illegal in much of the country. was sold to Lorenzo and Frank Fertitta, a pair of Las Vegas casino owners who paid two million dollars, which wasn’t obviously a bargain. (The winner was Royce Gracie, who was both a master of Brazilian jiu-jitsu and the younger brother of one of the organizers.) The sport soon developed a reputation for mayhem, and states started banning it. 1, a wild and grubby spectacle broadcast in 1993 to about ninety thousand pay-per-view customers, who were drawn by the promise that a wide range of fighters-boxers, kickboxers, jiu-jitsu specialists, even a hapless sumo wrestler-would compete in a cage to see which style worked best. This may help explain the message he sent, on Twitter, as the news broke: a smiley-face emoji. White told ESPN that the news was very “bittersweet.” In addition to being the president-a job he will retain-White was also a part owner, with a reported nine-per-cent share in the U.F.C. had been sold, for about four billion dollars, to a group of investors led by WME-IMG, the talent agency. story of the weekend didn’t emerge until Sunday night, when KLAS, in Las Vegas, and the New York Times reported that the U.F.C. But it turned out that the biggest U.F.C. also broadcast a night of fights on Thursday night, through its digital service, and another on Friday night, on Fox Sports 1. 200 was meant to be the culmination of a weekend-long celebration of the U.F.C., and a chance for the company to show off: the U.F.C. But there were relatively few thrilling moments even White, known for expressions of pugnacious enthusiasm, had to admit that the night was a bit of a letdown. “We had some great fights, and there were some decent fights.” True, Miesha Tate, the bantamweight champion and one of the company’s biggest stars, had suffered a memorable upset to Amanda Nunes, who stunned her with a battery of punches and then choked her into submission Tate lost both her championship belt and a good quantity of blood, which dripped from what remained of her nose. “Tonight’s fights-y’know,” he said, not very enthusiastically. 200, a landmark night of mixed martial arts, televised on pay-per-view, which the company had been hyping all year. Late on Saturday night, Dana White, the president of the Ultimate Fighting Championship, delivered an uncharacteristically measured assessment of the evening’s entertainment. ![]()
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